Our 5 Favorite Fall Trends from Carter’s

Photo courtesy of Carter's

We can hardly believe how fast summer is flying! With the new school year rapidly approaching, it’s already time to start our back-to-school shopping!

The Motherhood and an amazing team of bloggers had the opportunity to connect with Carter’s Vice President and GMM of E-Commerce Laura Barber during a private virtual event where we learned about some fantastic kids’ fashion trends for this fall. We love these styles so much that we had to share them with you!

1. Activewear

What kid doesn’t want comfortable clothes for playtime? Carter’s offers an active line for boys and girls that has mesh fabrics in shorts and synthetic applications in tops. We also love their fun graphic tees with positive messages!

Jamie from Roubinek Reality showed off the fun activewear line for boys in her blog post.


Photo courtesy of Jamie from Roubinek Reality

2. Camouflage

Camo isn’t just for boys! Carter’s has a whole new camo selection just for girls. They encourage adding a fun twist to camo by pattern mixing with floral, stripes or other fun prints! We just love this girls’ camo outfit that Amnah from This Little Life of Mine put together for her daughter.


Photo courtesy of Amnah from This Little Life of Mine

Of course, Carter’s still offers a variety of camo items for boys! Andrea from Glam Hungry Mom featured an awesome Carter’s camo jacket for boys in her blog post – a perfect addition to your son’s fall wardrobe.


Photo courtesy of Andrea from Glam Hungry Mom

3. Tomboy Chic

Tomboy Chic is fall trend that takes an athletic look and gives it a girly twist. We adore this tomboy chic outfit that Trina from Baby Shopaholic picked out for her daughter!

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Photo courtesy of Trina from Baby Shopaholic

4. Vintage Prints

Carter’s vintage prints include graphics of ponies, puppies, flowers – all things girls love! Take a look at the vintage print look for girls as modeled by Mellisa’s daughter on the Mom Luck blog.


Photo courtesy of Mellisa from Mom Luck

Here is another lovely vintage print for girls, as shown by Idalmis at Second Chances Girl.


Photo courtesy of Idalmis at Second Chances Girl

5. Fresh Plaids

You just can’t go wrong with a plaid shirt! It’s a traditional, comfortable and fresh look for fall. Carter’s is introducing new and fresh colors to their plaid shirts for boys, and as Alexis from The Exhausted Mom says, “It’s a great way to dress up without being too formal.”

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Photo courtesy of Alexis from The Exhausted Mom

Are you in love with these fall trends yet? We are! Head over to your local Carter’s store or shop online to pick up these styles for your own kids.

What’s on your back-to-school shopping list?  

Twitter Parties This Week – Join Us!

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We’re hosting a few exciting Twitter parties this week at The Motherhood, and we’d love to see you there! Here are all the details you’ll need to be part of the conversation!


Monday, Aug 4 at 1 p.m. ET

The Motherhood is excited to join Champions for Kids as they team up with Kellogg Company, Emerald, Dole and Walmart to help give kids the resources they need to thrive. Join us for this Twitter party to spread the word about a simple give-back initiative that can help provide kids with the nutritious snacks they need during and after school. Anyone can participate in the SIMPLE Giving program simply by purchasing and donating back-to-school snack foods at your local Walmart store from August 1-18.

During the Twitter party, we’ll be sharing more ways to give in your communities, including Champions For Kids’ SIMPLE Service Projects. A few upcoming programs include the Game Day Great Project, sponsored by Dole; and Fuel for School, sponsored by Kellogg Company. Learn more by joining us for the #SIMPLEGiving Twitter party!

Five prizes will be awarded to randomly selected participants who answer trivia questions correctly. Each prize is a $50 Walmart gift card. Prizes are limited to U.S. participants ages 18 and older only.

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Photo Credit: SPLENDA®


Wednesday, Aug 6 at 12 p.m. ET

Join The Motherhood for a SPLENDA® Brand #SweetSwaps for Summer Twitter Party to help kick off an exciting, new feature of the SPLENDA® SWEET SWAPS™ initiative: User Generated Content!

You will also learn about a fabulous new contest on the SPLENDA® Brand Tumblr page! SPLENDA® Brand is asking you to share your ideas to swap full sugar for SPLENDA® Sweetener Products in a favorite dish or non-alcoholic beverage through the SPLENDA® Brand Tumblr page at www.365SweetSwaps.com for a chance to have the idea posted to the site, or created by celebrity chef Laura Vitale and featured in one of her SPLENDA® SWEET SWAPS™ videos.

We can’t wait to hear your recipe ideas, tips and tricks! Be sure to submit them to the 365 SWEET SWAPS™ Tumblr page during the 24-hour Pre-Party starting August 5 and tweet about them during the Twitter Party, too, in order to be eligible to win a SPLENDA® Brand Prize Pack!

Twitter party prizes! Take a look at what’s inside the SPLENDA® Brand Prize Packs:

  • (1) $75 Visa Gift Card
  • (3) Seasonal SPLENDA® recipe cards
  • SPLENDA® No Calorie Sweetener, Packets
  • SPLENDA® No Calorie Sweetener, Granulated
  • SPLENDA® No Calorie Sweetener, Flavors for Coffee, French Vanilla
  • SPLENDA® No Calorie Sweetener, Flavors for Coffee, Hazelnut
  • SPLENDA® No Calorie Sweetener, Flavors for Coffee, Mocha
  • SPLENDA® Sugar Blend

Who will win? Prizes are limited to U.S. participants only. For official Twitter Party rules, click here.

  • Five winners will be chosen randomly between August 5, 2014 at 12 p.m. EDT and August 6, 2014 at 10:30 a.m. EDT. Submit a recipe to the SPLENDA® SWEET SWAPS™ Tumblr page and tweet @theMotherhood that you’ve submitted a recipe for the chance to win.
  • Five winners will be chosen randomly during the party from among respondents who answer trivia questions correctly.
  • Five winners will be chosen on August 7, 2014 at 12 p.m. EDT. Winners will be chosen based on the level of engagement around their #SweetSwaps recipe idea – the five tweets with the highest number of re-tweets will win (one prize per person).

Blogust ’14 Starts Today!


We are thrilled to announce that Blogust – back for year three – starts today!

Blogust is an incredible social good campaign that The Motherhood has had the great privilege of working on with the UN Foundation and Shot@Life since its inception three years ago.

Thanks to Blogust, 200,000 vaccines have been donated to kids in need around the world to date!

This year, we all can help donate another 60,000 vaccines to kids who really need them.

Here’s how Blogust ’14 works:  Twenty fantastic online writers and bloggers will participate in a blog relay, with one person posting about “Happy and Healthy Firsts” every weekday for the month of August. On Saturdays, a Shot@Life Champion will post a round-up of the week’s activities to the Blogust homepage.

For every comment and social media share that the twenty-five Blogust posts receive in August, Walgreens will help provide a vaccine to a child in need around the world – up to 60,000 vaccines.

Blogust 2014

So, each time you comment on or share a Blogust post via the social media icons on the bloggers’ pages, on the Shot@Life page, or on the UN Foundation’s page, Walgreens will help provide a measles or polio vaccine to a child.

To celebrate the kick-off of Blogust ’14 today, The Motherhood is co-hosting a Twitter chat at 1-2pm ET / 10–11am PT with the @UNFoundation, @ShotAtLife, @GlobalMomsChall, @theMissionList, and the bloggers from the incredible Blogust teams of 2012, 2013 and 2014.  The hashtag is #Blogust.  We hope you’ll join us!

All tweets using the #Blogust hashtag today will trigger a donation by Walgreens of one vaccine! 

Blogust is one part an overall commitment of Walgreens to donate up to $1 million through its Get a Shot. Give a Shot® campaign. The campaign will help provide millions of vaccines for children in developing countries.

Sign up here for a daily email so you can quickly and easily comment and share every day during Blogust! For more information, visit shotatlife.org or join the conversation on Facebook and Twitter.

Bloggers #BagItForward in their Communities

While many kids are preparing to head back to the classroom and hand-picking their favorite school supplies, that’s not a reality for many children in communities across the nation.  Kids need quality supplies in order to thrive both academically & creatively, yet many children lack the basic resources needed to learn in the classroom.

Knowing the need for these basic resources is a reality in classrooms across the nation, The Motherhood teamed up with Champions for Kids for the Elmer’s Let’s Bond program. The dedicated team of bloggers drove immense awareness of this timely issue through the #BagItForward program, making an impact in their local communities & encouraging their readers to do the same.

Check out some of the great work done by our blogger team in their local communities:

Jill of Popsicle Blog included her three boys in the effort & visited their local Walmart to pick out school supplies that they later donated to Helping Hands OC and Girls, Inc.

Jill_The Motherhood

Summer of Summer’s Scraps decided to use her annual summer party as an opportunity to give back. She asked her guests to bring school supplies that could be donated to a local school in her community. As her guests arrived, so did more and more school supplies!

Summer_The Motherhood

Jessica of Begin to Craft hosted a donation drive and included eight of her close friends, all of which donated school & crafting supplies. With all of the donations, Jessica was able to donate to both a local preschool & elementary school.


Inspired to make a difference in your community?

Every SIMPLE Service Project has four basic steps, so host your own project today!

  • GATHER your friends, family, and co-workers.
  • LEARN about the needs of children in your community.
  • GIVE items to help kids enjoy happier & healthier lives.
  • SHARE your story with us to inspire others.

Learn more about Champions for Kids & the Elmer’s Let’s Bond #BagItForward program at http://championsforkids.org/elmers.

Making a Promise to Baby

JOHNSON’S® Baby made the announcement today that they heard the concerns consumers have shared about some of the ingredients in their products and have reformulated them for moms’ peace of mind.

To celebrate the changes, and to honor moms and the promises they make to their babies – spoken and unspoken – the brand has released a very sweet video. We are proud to partner with them to share the news:

In their words, “Inspired by a Japanese legend that making 1,000 origami cranes signifies a hope granted and a promise fulfilled, we brought our scientists and their families together to create 1,000 origami storks, delivering our promise to who matters most –you and your family.”

The reformulated products include:

  • JOHNSON’S® Baby Lotion
  • JOHNSON’S® Baby Shampoo
  • JOHNSON’S® Baby Shampoo & Conditioner for Thick and Curly Hair
  • JOHNSON’S® Baby Shampoo & Conditioner for Thin and Straight Hair
  • JOHNSON’S® Baby Shampoo with Calming Lavender
  • JOHNSON’S® Baby Soothing Vapor Baby Bath


Wordless Wednesday: Meet The Motherhood’s Pets!

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Atticus, Cooper’s dogZuckussZuckuss & Dak, Kayla’s dogsLuka Outside_2014Luka, Kate’s cat

Yuri on the cool tile_2013 (1)

Yuri, Kate’s catPiper waiting for EllePiper, Emily’s dog
Bauer (1)Bauer, Brittnee’s dog

IMG_0914Scrabble, Erin’s cat

IMG_0019Maggie, Sarah’s dog

Brands + Moms: What Works? New Research from The Motherhood

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The Motherhood and the University of Pittsburgh Institute for Entrepreneurial Excellence and the University of Pittsburgh Joseph M. Katz Graduate School of Business have been working together to research and analyze what works and what doesn’t work for brands looking to reach, engage and activate moms online. You can find our preliminary research results here.

We are excited to share with you our most recent findings in the below infographic! The Motherhood Reports


For more information or to learn about all The Motherhood Inc. offers, email Cooper Munroe Cooper@themotherhood.com.

The Motherhood supports the ONE Campaign Girls and Women Initiative

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The ONE Campaign launched the new ONE Campaign Girls and Women Initiative this week and we are thrilled to be on their advisory board.

To help kick things off, I posted to the ONE blog about Malala Day and how my family is celebrating this weekend.  If you could take a moment to head on over and share the post on Facebook, Twitter, Instagram, Pinterest, etc., I would be so grateful!

Here is the Malala Fund’s great new video, #StrongerThan:

Thank you!



Help Kids Get School Supplies They Need With Champions for Kids #SIMPLEGiving!

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Did you know more than 16 million American children live in poverty? For many, buying the items they need to succeed in the classroom can be a challenge. With Back-to-School shopping in mind, The Motherhood is excited to join Champions for Kids, along with Elmer’s, Purell, Unilever and Walmart, for a Twitter party to spread the word about a SIMPLE Giving initiative that can help give kids the resources they need to thrive.

More than 3,000 Walmart stores across the U.S. are taking part in the initiative and collecting school supplies for children in need! Anyone can participate by purchasing and donating a backpack full of school supplies at select Walmart stores from July 7 through August 1. In addition to the school supplies, each backpack contains a coupon booklet FOR YOU valued at over $50!

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 Photo Credit: Champions for Kids

During the party, we’ll be sharing more ways you can give back locally through a #SIMPLEGiving service project, including Champions For Kids’ SIMPLE Service Projects such as the Purell Lend a Hand Project, and the Elmer’s Let’s Bond Project. We’ll also be giving away five $50 Walmart gift cards to randomly selected participants who answer the trivia questions correctly!

Prizes Eligibility: Prizes are limited to U.S. participants only, 18 years and older. No purchase necessary, void where prohibited.

Join the Feed the Children Tweet-Up to #HelpKidsBeKids!

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The Motherhood is joining Feed the Children, one of the world’s leading anti-hunger organizations, for a Tweet up to learn more about their new vision to create a world where no child goes to bed hungry. During the Tweet up, we’ll hear how Feed the Children is planning to lead the change with two amazing programs: The Summer Food and Education Program and a Community Food and Education Oasis in New Orleans.

  • Oklahoma has the lowest participation rate in the United States Department of Agriculture’s Summer Food Service Program (SFSP).  Feed the Children is filling the gap for children in Oklahoma by providing food and essentials for an additional 115,000 children over the summer.
  • Feed the Children is creating a Community Food and Education Oasis in New Orleans, where a food shortage is persistent. The food oasis will empower area residents to discover, taste and learn about healthy food, and Feed the Children won’t stop until the community can thrive on its own.

The Motherhood is honored to join Feed the Children as they launch these important programs. During the Tweet up, we will give away five $25 VISA gift cards based on correct responses to trivia questions. We hope that you can join us to learn more about ways you can #HelpKidsBeKids and get involved in the fight against hunger!

Prizes Eligibility: Prizes are limited to U.S. participants only, 18 years and older. No purchase necessary, void where prohibited.

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