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Moms Mean Business

The Motherhood campaigns are known for being smart, original and creating huge impact – on sales, reputation, conversation and on a brand’s connection to moms across the county.

Our Services

Moms Know Best

We are proud of The Motherhood’s extensive network of smart and passionate social media influencers – the nearly 14,000 moms we know and love and engage for our client campaigns. 

Our Network

Reaching Moms

We’re changing how brands interact with their most important customers – mothers. Join the conversation on The Motherhood blog.  

 

The Blog

Four Powerful Google+ Features At just two years young, Google+ is now the second-largest social network behind Facebook in terms of active users, according to Trendstream’s Global Web Index. While it has amassed more than 343 mi
Survey Predicts Food Buying Habits The Motherhood worked with global PR agency Fleishman-Hillard to conduct a national survey of over 1,000 moms...
Pinterest Taco Night Challenge Tacos are one of those family dinners that we like to call a “people pleaser.” They are quick and easy to prepare and make every member of the family happy because everyone can personalize their o

Our campaigns for the world's top brands and organizations generated thousands of the highest quality blog posts from the country's most influential mom bloggers!

Start Your Day the Healthy Way with Milk, Monsters U, and a Twitter Party with The Motherhood Debuting on June 21, Disney-Pixar's new film, Monsters University, takes everyone's favorite pair, Mike Wazowski and James P. Sullivan, “Sulley,” back to their college days, where they learned
Emily McKhann of The Motherhood Speaks with Secretary of State John Kerry via Google Hangouts Today I was honored to speak directly with Secretary of State John Kerry on Google+ Hangouts with the State Department to discuss critical foreign policy issues facing our country. As moderator And
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Favorite Mother’s Day Memories and Celebrations “Mothers hold their children’s hands for a while, but their hearts forever” – Unknown In honor of Mother’s Day, we asked our community of moms, "What are your favorite Mother's Day memori
A Mother’s Day Video Card: To the Ones We Never Outgrow 3 Things for Mom posted a sweet Mother's Day video card including photos of site contributors and their moms (the second is of me and my mom). And if you'd like, here's my 3 Things for Mom post
Tips for Talking to Your Kids about Underage Drinking When our kids are very small, we teach them about right and wrong and looking both ways before crossing the street – but as they get older, we need to broach more difficult subjects, such as underag
Five Steps to a Successful Blog Giveaway As part of our ongoing blog-brand campaign research, The Motherhood recently conducted a survey of bloggers in our network to gather their insights on what works and what doesn’t when it comes to bl
Journalists and Bloggers: Apply to Participate in an International Reporting Project in Zambia If you are a journalist or blogger with an interest in writing about global health issues, keep reading for more on an amazing opportunity with the International Reporting Project (IRP). What: The
9 Ways to Use Social Media to Support Your Causes and Charities Here’s a question with an answer that surprised me:  What’s the number one reason people support charities or causes?  According to Robert Reich who runs the Stanford Center on Philanthropy and
Finishing the Fight with the American Cancer Society Whether you’ve suffered a loss or made your way along the difficult road to recovery, chances are your life has been touched by cancer. For the past 100 years, the American Cancer Society has bee
Article on The Motherhood in PopCity PopCity and writer Deb Smit have a fantastic article on The Motherhood in today's issue. Here's a quote: “It has been a wonderful journey,” says Munroe. “We work with organizations (and corp
Digital Guru Shares His Best Tech Tips As part of our involvement in the University of Pittsburgh's Institute for Entrepreneurial Excellence, yesterday I had a chance to meet with vlogging and digital marketing guru, Chris Pirillo and want
Saving Moms’ Lives The Motherhood knows that moms are the rock - that healthy moms mean healthy families, healthy communities, healthy nations.   Thankfully, there is good news to share.  Since 2008, in only five y
“Let’s keep telling the world that women’s rights are human rights.” I’m at the Women at the World Summit at Lincoln Center in New York today, and Hillary Clinton just wowed the packed concert hall with her keynote remarks. From the moment she took the stage to a
Uncovering Consumer Insights on Personal Care Product Ingredients and Label Reading Earlier in the year, The Motherhood conducted consumer research to determine mothers’ opinions, concerns and knowledge regarding the ingredients in the everyday bath and body products they purchase
S’mores and Family Bonding We don't know about you, but we're looking forward to some quality marshmallow-roasting time around a crackling campfire this summer. And, of course, most of those roasted marshmallows end up squis
Bringing Bloggers and Teachers Together to Help Art Education The Motherhood recently had an incredible opportunity to impact communities across the country with Blick Art Room Aid. This program was begun by Blick Art Materials to give art educators the resou

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