We are thrilled to announce that the Public Relations Society of Pittsburgh awarded The Motherhood two Awards of Merit last night at the Renaissance Awards ceremony:

For Best Social Media Campaign: The Motherhood’s program on behalf of the National Wildlife Federation.

For Best Online/Social Media Tactic – Blogger Outreach: The Motherhood’s social media program on behalf of Rinovum Women’s Health.

Following are highlights of the two award-winning programs:

The National Wildlife Federation e-Book

NWF Image 1 of 3The Motherhood teamed up with the National Wildlife Federation’s Be Out There movement and a fantastic group of 15 blogger authors to crowd-source, design, edit and publish Be Out There: Cool Outdoor Ideas for Hot Summer Days, an e-Book to help families get their kids outside more during the hot summer months.  The Motherhood and the bloggers participated in a nationwide blog tour and Twitter party to get the word out on the program and the e-Book.

Thank you to the National Wildlife Federation and the wonderful blogger authors for partnering with us to create the award-winning publication and program:

Andrea, Li’l Kid Things
Brett, This Mama Loves…
Caryn, Rockin’ Mama
Elena, Live.Do.Grow.
Fadra, All Things Fadra
Heather, Diary of a First Time Mom
Holly, Tropic Home and Family
Jennifer, Pursuit to Positivity
Kimberly, Mom in the City
Louise, MomStart
Marianna, Green Mama’s Pad
Molly, MommyCoddle
Nickida, Nicki’s Random Musings
Piera, Jolly Mom
Tiffany, Stuff Parents Need

Rinovum Social Media Campaign

In partnership with Pittsburgh-based Rinovum, a privately held women’s health company, The Motherhood helped to bring attention to a new prescription product called The Stork, a fertility solution that is less invasive and less expensive than other available treatments. 

The Motherhood hosted a series of virtual briefings connecting The Stork with dozens of mom bloggers who had experienced infertility, followed by a nationwide social media campaign to raise awareness of and spark conversations about infertility issues, solutions and The Stork.

The Motherhood was honored to work with Rinovum and a terrific group of mom bloggers to bring attention to this very important topic. Congratulations on the award-winning program!