Diamond Kinetics

Challenge: Diamond Kinetics is a membership-based experience that combines a bat sensor attachment and mobile app specially designed to help baseball and softball players improve their game. The client engaged The Motherhood to create two consecutive influencer campaigns during peak playing seasons to deliver results-driven and educational content to illustrate how the product works and the benefits Diamond Kinetics provides, as well as introduce audiences to its newly launched mobile app.

Solution: After vetting for parents whose children play baseball or softball, The Motherhood put together a diverse team of Instagram and Facebook creators to showcase the unique benefits of the app and sensor, emphasizing the fun of playing while also improving skills. The campaign featured both video and carousel images which highlighted the virtual games and guided hitting sessions in the Diamond Kinetics app. The content featured real baseball and softball players, further driving the key messaging to ‘turn practice into play.’ The Motherhood then boosted the content on Meta, strategically targeting those with interests such as baseball, softball, sports, family activities, and many more.

Results: The team of six influencers developed 83 unique pieces of content, overdelivering on the client’s content goals by 207%. Instagram engagement rates were 3.6x higher than industry average. The organic and boosted content drove more than 12,179 clicks to the Diamond Kinetics website and nearly 123,000 video views. The campaign video view rate was 14x higher than industry average.