Podcast on Influencer Marketing: New Episodes Available

Today we launched two new episodes in our podcast on influencer marketing!

In case you missed it, The Motherhood is sharing our expertise in the influencer marketing industry in this new limited-edition series. We’re diving deep – talking about paying creators and the ever-changing algorithm, as well as the invaluable nature of content you can trust. The conversation deepens as we get into influencer marketing as a tool for public awareness campaigns…and so much more!  We’re sitting down with media, traditional PR experts and influencers for a closer look and honest conversation around the booming industry we know as influencer marketing. 

Here is a look at the new episodes of our podcast on influencer marketing:

Then & Now: How the Influencer Industry Has Evolved

More than 15 years ago, The Motherhood organized one of the first influencer campaigns in partnership with a well-known amusement park brand.

In this episode, we talk with Kami Watson Huyse, the award-winning CEO of Zoetica Media and Smart Social Secrets, about the scrappy, earliest days of influencer programming + how hard it was to get brands to buy in. We’re also getting into what AI and the Metaverse could mean going forward for influencer marketing.

Watch on YouTube
Listen on Spotify or Apple Podcasts

Truly Integrated Marketing: How PR Pros Can Better Leverage Influencers 

Classically trained PR pros are used to earned media. But today, the lines between earned, owned and paid are totally blurred – and for good reason. Each of these should be used together to distribute a cohesive message across in an increasingly saturated market.

In this episode, we’re talking about this and more with Michael Smart, a nationally-recognized media relations trainer and coach. We also discuss how the line between journalist and influencer is becoming thinner.

Watch on YouTube
Listen on Spotify or Apple Podcasts

We’re excited to share these insightful conversations with you. Listen and share at the links above, and view our past episodes here.