Influencer Marketing Resources: November 2024

Trends in social media: The Motherhood scours the headlines so you don’t have to. Check back throughout the month for more!

Influencer Marketing Industry Resources

Why the ad industry is redefining what it means to be a creator vs. influencer – November 7, 2024  

The ad industry and the creator economy are constantly debating the difference in terms between creators and influencers. As the industry evolves and takes up a bigger slice of the marketing pie, there are now more ways to differentiate between the two types of talent — one term seen as a more premium way of marketing, and the other focusing more broadly on creating content across different platforms. There’s perhaps a need for more clarification and updating too, as the types of content grow across channels, from artificial intelligence to virtual avatars.

Unlocking IHOP’s Success: The Power of Influencer Marketing – November 7, 2024  

At Nation’s Restaurant News CREATE event in Nashville, Managing Editor Leigh Anne Zinsmeister and IHOP’s Candice Jacobson discussed IHOP’s approach to influencer marketing, which has become an essential part of their promotional strategy. Jacobson, Executive Director of Integrated Marketing and Brand Communication for IHOP, explains IHOP’s three-tiered influencer strategy: working with brand ambassadors, building relationships with organic brand fans, and engaging cultural icons like athletes and celebrities.

Why Sports Leagues Are Betting Big On Influencer Marketing – November 6, 2024  

Sports leagues have some of the most influential people in the world attached to them. Of course, I’m talking about the athletes who have millions and millions of fans—in real life and on social media. It wouldn’t be far-fetched to say these leagues don’t need to work with everyday social influencers the way most brands do because their “employees” are as influential as they come. Then why in recent years have leagues like the NFL, NBA and others increasingly bet on influencers to stay culturally relevant?

How Brands Find New Audiences As Media Habits Shift – November 4, 2024  

At ADWEEK’s Mediaweek event in New York last week, executives from Coca-Cola’s Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they’re expanding their audiences by working with influencers and staying on top of changes to content distribution on social platforms.

How nostalgia became the go-to strategy for influencer marketing – November 4, 2024  

For firms working with influencers who understand the power of imagery, nostalgic themes are becoming more popular as a marketing strategy. But what’s the aesthetic appeal of the past? And why is it so powerful, especially in influencer marketing?

How To Become A LinkedIn Influencer In 6 Steps – November 4, 2024  

As LinkedIn continues to grow as a platform for thought leadership, it’s also becoming an increasingly saturated space for creators with goals to build influence and monetize their expertise. If you’re wondering how to become a LinkedIn influencer, the journey often focuses on providing professional value rather than entertainment or lifestyle content typical of platforms like Instagram or TikTok. Unlike other social media spaces, LinkedIn’s audience is tuned into career growth, industry insights, and actionable knowledge directly impacting their professional lives.

Inside the Creator Upfronts—how creators pitched marketers at Walmart and Forbes event – November 1, 2024  

Inspired by the TV upfronts, the inaugural Creator Upfronts brought together over 400 creators, talent agents and marketers for a two-day conference in Los Angeles this week, organized by Forbes and Walmart Creator, the retail giant’s affiliate platform.

What Do Content Creators Charge? – October 31, 2024  

Content creators face unique challenges in deciding what to charge for sponsored content. Compared to traditional industries, there are no standardized guidelines, and rate calculators are often inaccurate, leading to wide disparities in pay and frequent underpayment.

How to capitalize on an influencer’s trust with users – October 31, 2024  

Nowadays, it seems like just about every social media user has taken an influencer’s opinion on something, whether it’s about trying a product or visiting a new restaurant. Even if they don’t know each other in person, the time they spend watching videos creates a kind of relationship that lets them build a rapport, even a sense of trust.

Holiday Season 2024: Influencer Marketing Tips And Advice – October 31, 2024  

As the 2024 holiday season approaches, brands are preparing for one of the busiest—and most profitable—times of the year. Influencer marketing is a go-to strategy for reaching consumers, but with all the competition and noise online, it’s easy to get lost in the holiday chaos. To make sure your brand doesn’t fade into the background, have a thoughtful, well-executed plan.

AI And Influencer Marketing: How Businesses Can Navigate The Future – October 30, 2024  

Influencer marketing has evolved from a trend into a multimillion-dollar industry reshaping brand strategy worldwide. Now, with the rise of artificial intelligence (AI) making way for virtual and synthetic influencers, the landscape is undergoing significant transformation. For Generation Z, deeply connected to digital content, the demand for both human authenticity and virtual creativity is shaping a new era for influencer marketing. The question for brands is how to effectively integrate these human and AI-driven influences to capture this evolving audience.

Why Influencer Marketing Is The New Power Tool For B2B IT Services – October 28, 2024  

Over the years, influencer marketing has become a significant trend. In B2B IT services marketing, there are different stakeholders who have a considerable ability to influence customer behavior. These stakeholders include a mix of individuals who are actual users, people who are part of the value chain, as well as those outside of the value chain, such as analysts and the advisor community. Each has the ability to shape brand perception.

‘I start bawling’: How small brands are responding to the Taylor Swift effect – October 28, 2024  

On Mondays in Aliett Buttelman’s house, she says, Monday Night Football is “unfortunately always on.” But one night in October, the co-founder of the beauty and skin-care brand Fazit Beauty found herself very grateful that her fiancé insists on watching the weekly programming.

Non-Profit

17 Ways To Refresh Your Nonprofit’s Marketing And Comms For 2025 – November 4, 2024  

As 2025 draws nearer, now is the time for nonprofit organizations to critically examine their current marketing and communications strategies. Updating these efforts will ensure the organization is able to successfully reach audiences, as well as meet goals and targets. From incorporating impact stories and networking to openly embracing digital platforms, there are a number of ways to bring new life to established nonprofit processes without alienating stakeholders. To help, 17 Forbes Nonprofit Council members offer advice on steps nonprofit organizations can take to freshen up their marketing and communications without straying too far from their foundation.

Publishing

Why publishers with lists are saying audience, not content, is the new ‘king’ – November 4, 2024  

The digital publishing world is changing, giving publishers a new chance to own their audiences and revenue streams directly. In the past, they depended on platforms like Google and Facebook, but recent tech and privacy shifts are allowing them to move away from this reliance. Here’s how publishers can focus on building a more sustainable, audience-centered approach.

Social News

How Will Trump’s Second Term Impact Social Media Companies? – November 10, 2024  

With Donald Trump set to return to the White House for another term, what will that mean for social media regulations, and how will the major social platforms be impacted by a second Trump administration? Social media has played a big role in Trump’s rise, with the president-elect even starting his own social media app to connect with his audience. And now, with Elon Musk by his side, it will also be an element of broader focus for his government.

Instagram Expands Boosting To Include More Post Types – November 7, 2024  

Instagram’s expanded its post boosting options, giving you more ways to maximize the value of your best-performing organic updates. Instagram’s “Boost” option gives you a streamlined, simplified ad set-up process, so that you can get the most out of your best-performing organic posts while they’re resonating.

YouTube Enables Shorts Creators To Request Brand Partnerships – November 6, 2024  

YouTube’s looking to give Shorts creators another pathway to monetization, while it’s also adding new Data Story cards that aim to provide more insight into initial video performance. The main update is a new process that’ll enable Shorts creators to prompt brands for potential partnerships, essentially sponsoring their Shorts clips.

Who Spends the Most Time on Social Media – November 3, 2024  

How much time do you spend on social media every day? You might assume, based on your own activity, that your nation is probably right up there in terms of average social media use, which is why this overview from Visual Capitalist, based on data from We Are Social, may surprise you.

TikTok Launches Updated ‘TikTok Academy’ Marketing Education Platform – October 31, 2024  

This will help. Today, TikTok has announced an update to its TikTok Academy education platform, with a range of new and refreshed courses to help you get a better handle on the ins and outs of your promotional options in the app.

TikTok Announces Activations for Cybersecurity Awareness Month – October 28, 2024  

TikTok has shared some new cybersecurity tips for Cybersecurity Month, while it’s also putting a spotlight on creators who help to raise online safety awareness, and outlining its ongoing efforts to detect system vulnerabilities.

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