Influencer Marketing Resources: December 2024

Trends in social media: The Motherhood scours the headlines so you don’t have to. Check back throughout the month for more!

Influencer Marketing Industry Resources

Nike was the top brand for influencer marketing in the US this year – December 6, 2024  

Nike was the No. 1 fashion brand for influencer marketing in the U.S. in 2024, according to a report influencer marketing platform Traackr released this week. Traackr scored brands based on a proprietary rating system called the Brand Vitality Score, abbreviated VIT, which measures a brand’s performance based on influencer content. The metric includes the reach of the content, its engagement and the quality of the content on brand image. From January through October, Nike garnered 84,300 social media mentions and 257 million engagements. Its total VIT score was 967,000, which was higher than the second-highest brand, Louis Vuitton, which had a VIT of 803,000.

6 Influencer Marketing Predictions For 2025 – December 5, 2024  

Looking ahead to 2025, influencer marketing is going through some interesting shifts. Some trends that worked in the past are making a comeback, while others are heading in completely new directions. The way consumers engage with content is always changing, so staying flexible and adaptable is key to keeping up with the competition. Here’s what you can expect to see more of in the coming year—and how you can stay ahead of the curve.

6 things to look for in a B2B influencer – December 4, 2024  

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us: “They’re going to trust hearing from that guy, versus the Demandbase brand.”

The kids are online: How brands are navigating Gen Alpha marketing – December 4, 2024  

At the start of this year, a video of 8-year-old twins Haven and Koti Garza went viral for proclaiming their status as Gen Alpha influencers. The video, posted from the Garza Crew account run by the twins’ mom, seemed designed to poke fun at critiques of young influencers. “Of course we don’t have toys,” Haven says at the end of the video, before pushing a slime kit that she’s been playing with offscreen.

5 Influencer Marketing Trends Set To Take Off In 2025 – December 3, 2024  

Influencer marketing is a $24 billion industry. Despite economic challenges, it shows no signs of slowing down. Edelman’s State of Influencer Marketing report reveals that 40% of marketers allocate a quarter of their marketing budget to influencer campaigns, up significantly from previous years. As we look toward 2025, here are five influencer marketing trends to watch.

Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers – December 3, 2024  

Influencer marketing has become one of the most important tools in brand strategy. Companies across various industries are increasingly turning to social media personalities to promote their products and services.

Measuring creator and influencer marketing campaigns—everything brands should know – December 2, 2024  

As brands increase their creator marketing investments, they are scrutinizing their returns more than ever. Many advertisers are struggling to prove out the return on their steadily growing investment in influencers due to the continued absence of a standardized approach to measuring influencer campaign performance.

How to really maximize your collaborations with B2B influencers – December 2, 2024  

B2B influencer marketing is a term that’s been flying around boardrooms and creative cutting room floors. For good reason – when engaged correctly, influencers can provide important social proof that B2B customers can trust a brand.

Social News

Instagram Tests Scheduled DMs – December 13, 2024  

You can already schedule posts and Stories on Instagram, and soon, you’ll be able to schedule your DMs as well. Currently in testing with a select group of users, Instagram has added a new DM scheduling tool, so you can send your messages at optimal times.

TikTok Files for Injunction To Extend Deadline for US Sell-off – December 9, 2024  

TikTok is taking additional measures to avoid being forced out of the U.S. next month, with the company today filing for an emergency injunction, in order to stop the TikTok sell-off bill from taking effect on January 19th.

LinkedIn Shares Posting Tips To Boost Presence – December 2, 2024  

LinkedIn has shared some new tips on how to go about posting in the app in order to grow your LinkedIn community, and maximize your opportunities.

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November 2024

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