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Join Us for a Twitter Chat Series on the Journey to Parenthood

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The journey to parenthood can be difficult, particularly if you’re one of the 7.3 million couples in the U.S. having trouble conceiving. If you’re not experiencing difficulty yourself, you likely know someone who is. Fertility troubles are an all-too-common issue–one that we are honored to discuss in partnership with The Stork OTC, an at-home option that could bring hope to many who are wishing to start or add to their families.

The Stork OTC is a drug-free conception aid that offers a relaxed and private way of conceiving at home using new technology based on cervical cap insemination. It’s a sensible option that puts you in control, and is FDA-cleared for home-use without a prescription, optimizing your chances of conceiving this month.

Everyone experiences a unique path to parenthood, and different approaches work for different people. We warmly invite you to join us to share your story, support others and hear more about how you can take charge of planning your family in the privacy of your own home.

In partnership with The Stork OTC, The Motherhood is hosting a series of mini chats held on Twitter throughout 2015. We’ll use the hashtag #TheStorkOTC to exchange ideas, information and support for all those on the journey to parenthood. Check out the list of topics below and be sure to mark your calendar so you can join us! You can also bookmark http://vite.io/thestorkOTC and share the link with others who may benefit from these informative and supportive conversations.

 

Journey to Parenthood

 

The Motherhood is at Mom 2.0 Summit this week!

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The Motherhood is off to the (sold-out!) Mom 2.0 Summit this week in Scottsdale, AZ! If you’ll be there, connect with our on-site team members Cooper, Erin and Brittney on Twitter:

The Motherhood (@theMotherhood)

Cooper (@CooperMunroe)

Erin (@eolson426)

Brittney (@brittney_coburn)

Mom 2.0 Summit is an annual conference for bloggers and entrepreneurs to discover and chat about the latest trends online, as well as gain the skills that will help take them to the next level of their careers. Sessions throughout cover topics like partnering with brands, design skills, storytelling and much more! We’ll be absorbing it all and sharing a recap of our key learnings following the conference.

This year’s summit is hosted by Dove, and they’re inviting Mom 2.0 2015 participants to tell their own #beautystory to inspire the next generation of storytellers. Whether you’re attending the conference or not, we encourage you to watch for online conversations from the summit as women use the hashtags #Mom2Summit and #BeautyStory on Twitter, Instagram and Facebook to connect throughout the conference and honor those who have taught them beautiful life lessons.

In addition to keeping our ears to the ground for good storytelling practices and new marketing trends, we are excited to meet old – and new – friends! If you’ll be on hand, use the above handles to tweet at us. We’d love to meet up with you.

Women in the World Summit and Dove: Rewiring the Brain for Confidence and Beauty

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At the Women in the World Summit, hosted by Tina Brown Live Media in association with The New York Times, four extraordinary women came together to talk about “The Beautiful Brain”, on a panel sponsored by Dove.

“Women are not taught to be self confident,” said Dr. Stacie Grossman Bloom, assistant professor of Neurology and Physiology at New York University. “But we can teach ourselves.”

“I didn’t see anyone like me anywhere – really nowhere,” said actress Thandie Newton. “I was a spirited, happy kid, but I was the only brown kid for 100 miles.”

WITW

 

Thandie Newton grew up in England in a biracial family and described being rejected by everyone, particularly boys. She said her high marks in school and discovering dance “saved her life.”  When Thandie became an actress, she didn’t believe she was beautiful.  “I felt so unattractive,” said Ms. Newton. “I was winning awards and was on the red carpet, but I was having a major breakdown.”

Ms. Newton said, “We should praise our girls, friends, peers, colleagues, family members for what they’re doing and their great traits – not how they look.”

According to Dr. Renee Engeln, Professor of Psychology at Northwestern University, “A lot of women still feel trapped by how they and others see their body.  We have a lot of women stuck in front of the mirror, afraid to go out.”

“Step away from the mirror,” said Dr. Engeln, “so you can get out there.  The world needs you.  We don’t need you to be a certain size or shape.”

Gabi Gregg, founder of the blog GabiFresh, talked of growing up with a negative body image and finally seeing ads with photos of women of all shapes and sizes. “It was the first time I saw that you really can choose beautiful,” said Ms. Gregg.  She started a blog focused on fashion and being body confident.

“It’s a political blog,” said Ms. Gregg, “Bodies are inherently political because you can or cannot be a certain way.  And I’m saying bodies are inherently beautiful.”

Dr. Engeln told of a survey conducted by Dove that found that 66% of women list confidence as the top attribute of beauty.

Thandie Newton said, “We need to put away the magazines that make us feel like we’re not good enough.”

“Women need to understand the role of self affirmation and choosing beauty,” said Dr. Bloom.  “The behavior becomes a synaptic pattern in brain.  We can actually learn it.”

By engaging the reward centers of our brains, actively choosing to feel beautiful, and finding inspiring role models, Dr. Bloom said, “we can make connections and actually rewire our synaptic system.”

 

Industry News Round Up: Social Media’s Role in the Presidential Campaign & Game of Thrones

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This week in our Industry News Round Up, we take a quick look at how politicians and entertainers are making headlines in social media:

Presidential Candidate Announces Run for Presidency via Social Media

Unlike candidates before her, Hillary Clinton opted to take a less traditional route when it came to announcing her bid for the Democratic presidential candidacy. On Sunday, the former Secretary of State used her Twitter account to inform the public that she will be hitting the campaign trail in a bid to become the first woman President of the United States. Clinton also released a 140-second video announcing her campaign on YouTube. This is an exciting social media first for the presidential candidacy, and we can’t wait to watch how social media continues to play a role in the election.

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Image: Twitter

Game of Thrones Social Campaign Excites and Engages Fans for Season 5 Premiere 

A few of us at The Motherhood are die-hard Game of Thrones fans, and every year HBO and digital agency 360i deliver a creative social media campaign to tease fans for the premiere. Last year, the #RoastJoffrey campaign garnered more than 60,000 roasts, one million social engagements and 850 million impressions. This year, the team rolled out a dragon hunt on social media to find Drogon. The #CatchDrogon campaign asked fans to create photos, posts and custom GIFs to lure the dragon to their social media feeds. If Drogon landed on a fan’s feed, they were asked to retweet that post or use #CatchDrogon in the Facebook or Instagram comments sections to be rewarded with GoT prizes.

Celebrities and brands even took part in the #CatchDrogon hunt.

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Image: Twitter

HBO Digital and Social Media Director Jim Marsh explains the success behind this campaign model: “What makes a concept like this work is simplicity and flexibility. We are offering fans a creative platform to have fun, but what’s common about all our social campaigns is that the title, #CatchDrogon, explains exactly what the expectation is. The rule is, if you can’t explain what the campaign is in a hashtag, it’s probably the wrong campaign.”

Fight Hunger. Spark Change.: Simple Ways to Help People in Need

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The issue of hunger in America can seem so daunting: one out of six people in this country struggles with hunger at some point during the year. In the spring, to make matters more difficult, food banks tend to experience a decline in donations, resulting in what’s known as the “spring hunger gap.”

Thanks to Walmart, you can take action with simple ways to help people in need. Through May 3, Walmart is providing three easy ways to participate in a Fight Hunger. Spark Change. campaign:

FightHunger-infographic

1) Purchase a participating product at Walmart. 1 item = 1 meal, up to 75 million meals. Participating brands include Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft and Unilever.

2) Donate directly to your local Feeding America food bank at the Walmart store register during checkout.

3) Tweet, Facebook or Instagram a photo of six people dedicated to the fight against hunger and tag it #WeSparkChange. Each public post that includes the photo and hashtag will trigger a $10 donation (up to $1.5 million). We at The Motherhood tweeted our own photo this week to contribute:

#WeSparkChange tweet

To help spread the word, you also can join a #WeSparkChange Twitter party, hosted by @theMotherhood on Friday, April 24, at 1 p.m. ET.

Funds from the Fight Hunger. Spark Change. campaign will go toward supporting Feeding America and 200 member food banks. To kick things off, Walmart has already made a $1.5 million donation. The rest is up to us. Join the movement!

Twitter Party Opportunities: Join Us in April!

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April is a busy Twitter party month for us at The Motherhood – we’re teaming up with some amazing brands and organizations to bring you great conversations during three Twitter chats! Here’s all the information you’ll need to be a part of these convos with us!

#imbornto

Wednesday, April 15 @ 1 p.m. ET

Did you know that every year, nearly half a million babies are born prematurely in the United States? The Motherhood is proud to be partnering with the March of Dimes (@MarchofDimes), a leading nonprofit organization for healthy pregnancies and babies that works to prevent birth defects, premature birth and infant mortality.

During the chat, we’ll be talking about the March of Dimes’ work, the #imbornto campaign and how you can get involved and support hopes and aspirations for babies everywhere!

Prizes! We will be giving away two (2) gift baskets (featuring beautiful prizes from the March of Dimes’ partners Alex & Ani, Mud Pie and Kmart) and three (3) Visa gift cards during the chat to randomly selected participants who answer trivia questions correctly. Prizes limited to U.S. participants only.

#CareToRecycle

Wednesday, April 22 @ 12 p.m. ET

Earth Day is Wednesday, April 22, and what better way to celebrate than joining an important and informative conversation about ways you can recycle in your bathroom at the #CareToRecycle Twitter chat! In America, four out of five adults don’t recycle their personal health and beauty products – that’s why we are thrilled to be partnering with the Johnson & Johnson Family of Consumer Companies’ CARE TO RECYCLE® program to spread awareness about recycling in the bathroom!

We’ll be sharing fun and creative ways you can get your whole family involved in recycling in the bathroom, and we want to hear your tips, too! Representatives from two special partners, Keep America Beautiful and Recyclebank, will be joining us to share tips and ideas.

Prizes! During the chat, we’ll be giving away five prizes to randomly selected participants who correctly answer the trivia questions tweeted by @TMChatHost. Four (4) winners will receive one (1) prize pack of Johnson & Johnson Consumer Companies health and beauty products. One (1) winner will receive one (1) partner prize pack, including a $100 gift card to onetwine.com, courtesy of Recyclebank, and a family pack of t-shirts made from recycled content, courtesy of Keep America Beautiful.

#WeSparkChange

Friday, April 24 @ 1 p.m. ET

Do you want to learn how you can join the fight against hunger in America? According to the USDA, one in six people in America struggle with hunger at some point during the year. We are so humbled to be joining Walmart as they encourage the fight against hunger and spark change in local communities across the U.S.

During the chat, we’ll be sharing information about ways you can participate to help Walmart reach its goal of donating up to $3 million to Feeding America, and also help Walmart suppliers donate to help Feeding America secure 75 million meals for food banks through May 3!

Prizes! Participants will have a chance to win prizes by answering trivia questions correctly. Five (5) prizes will be given to randomly selected participants who correctly answer the designated trivia questions. Prizes will be $25 Walmart gift cards.