S’mores and Family Bonding

We don’t know about you, but we’re looking forward to some quality marshmallow-roasting time around a crackling campfire this summer.

And, of course, most of those roasted marshmallows end up squished between two graham crackers and a square of Hershey’s chocolate to create delightfully messy S’mores.

So we ask – what better way to celebrate the age-old tradition of eating S’mores around a campfire than with a summer blog program called HERSHEY’S Camp Bondfire?

Over the period of an entire summer, from Memorial Day to Labor Day, The Motherhood partnered with Hershey’s and a team of more than 100 bloggers – who were enlisted either as “campers” or “camp counselors” – to create gorgeous content focused on the idea of bonding around the campfire with S’mores.

Each week, two bloggers designated as “counselors” were featured on the Hershey’s Facebook page with their own unique content on a particular theme, such as “Bash in a Bucket” for portable parties or “Red, White and S’mores” to celebrate Independence Day.

Blogger-created Facebook content included photos of their Camp Bondfire gatherings with friends and family, along with tips for creating events centered on S’mores. The counselors, plus five to six other camp bloggers, posted about the campaign and their own Camp Bondfire events on their blog throughout the week.

Heather of Home-Ec 101, one of the camp counselors, said in her post, “What do you get when you combine: a breezy Sunday afternoon, seven children eight and younger, a backyard, a fire-pit, marshmallows, graham crackers, and HERSHEY’s Milk Chocolate Bars? You get an afternoon of memories I’ll hold onto for years to come.”

 Sara of Deal’icious Mom and Louise of MomStart featured on the Hershey’s Camp Bondfire Facebook page.

 On National S’mores Day in August (yes, such a day really exists – how wonderful!), all of the bloggers came together for a Twitter party to celebrate the delicious combination of marshmallow, chocolate and graham cracker and talk about their experience with the Camp Bondfire program, and it wrapped up shortly afterward.

We loved helping bloggers make fireside memories with their families throughout the summer, and we look forward to “s’more” magical, fun projects in the future.